Achieving Successful Patient Acquisition: How CRIO and C6’s Partnership Makes It Easy

In the dynamic field of clinical research, patient recruitment remains a persistent challenge. Well before a screening appointment, research sites spend enormous resources and time, talking to hundreds of prospects to find a few qualified candidates– a process that C6’s solutions aim to streamline.The collaboration between CRIO and C6, made possible by CRIO’s newly launched Partners Program, offers an innovative solution. This partnership leverages complementary services, API integration, and interoperability to support the three core principles of a successful patient acquisition program.

1. Patient Recruitment as a Marketing and Sales Function

Effective patient recruitment involves finding, educating, and engaging potential trial participants within clinical and regulatory guidelines. C6’s site-customized, site-branded, approach immediately establishes a relationship between the site and the prospect, which is further enhanced through site branded, automated communications delivered through Engage, C6’s Referral Management System. Engage helps keep the right prospects interested through lead score prioritization, marketing automation, and seamless communication.   When a prospect is ready, CRIO’s API facilitates seamless data exchange with Engage, providing real-time updates on patient leads and enrollment performance. The combination of Engage and CRIO reduces the recruitment burden on site staff, allowing them to focus on building connections, maximizing interactions, and driving higher participation and successful enrollments.

2. Understanding and Managing Costs

Optimizing Patient Acquisition Cost (PAC) is crucial for efficiency. C6’s Shared Risk Pricing Model aligns incentives between C6 and research sites, fostering mutual investment in successful recruitment outcomes with flexible terms and pricing structures. Engage, allows detailed tracking of the effort required to contact and manage prospects giving you a more complete view of your true cost of acquisition. Complementing this, CRIO’s API recruiting role functionality offers sites access to vendor-specific data, enhancing visibility into PAC. This synergy ensures that both CRIO and C6 work together to optimize recruitment efforts and manage costs effectively.

3. Aligned Workflows and Continuous Improvement

Seamless teamwork and ongoing strategy enhancement are vital for successful patient recruitment. C6 utilizes data analytics to continuously optimize recruitment strategies (as early as first ad impression to booking screening appointments) and conducts regular performance reviews. CRIO’s webhook integration automates patient updates to vendors like C6, enabling rapid adaptation of recruitment strategies. This ensures efficient and tailored support for patient recruitment.

Driving Success in Clinical Trials

The CRIO-C6 partnership is a game-changer for clinical research sites, providing integrated, innovative, and data-driven recruitment services that optimize and accelerate patient enrollment. By enabling aligned workflows, cost management, and a sales-like approach to patient recruitment, CRIO and C6 are setting new standards in patient recruitment, driving efficiency and success in clinical trials worldwide.

“C6 is excited to work with CRIO enabled sites and share our patient acquisition expertise with them. I believe our technology partnership empowers research site operators to leverage recruitment as a growth engine for their business, rather than a pass-through cost center.” Howie Levy, Chief Revenue Officer